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Attention Canadian Caffeine Consumers: Roll Up the Rim is BACK!

Posted by cfeehan on February 5, 2016

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Ah, the great white north. Where we’re blessed with the existence of poutine, the mighty beaver, and Tim Hortons’ Roll Up the Rim to Win contest. This contest has been going on since 1986, when the largest prize to be won was a box of Timbits. This year, on the contest’s 30th anniversary, the largest prize is a 2016 Honda Civic – and there are 40 of them to be won! Saying that Timmies has stepped up their prize game would be an understatement. Stay tuned to discover more about the contest, some helpful tips and tricks, as well as the one MAJOR rule change that’s causing a lot of confusion.

Claiming Your Prize – Rule Change!

This piece of information is vital to anyone playing Roll Up the Rim, so listen up! In the past, when claiming larger prizes (anything more valuable than food or beverage prizes), only the winning tab needed to be sent in.

(This is what I mean when I say the “tab”)

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Now, in order to claim a larger prize, the entire cup needs to be sent in so that the cup’s PIN can be verified. So please, if you win something big, keep the whole cup! I wouldn’t want you to miss out on watching The Martian or Straight Outta Compton on your brand new LG TV!

A woman in Newfoundland and Labrador faced this issue last year when she tried to claim a $100 Tim Hortons gift card but threw out the cup, leaving her with only the tab.

Good news, though – if you win a small prize, like a coffee or a donut – you can claim it in-store using only the tab.

Online Chances to Win

If you thought that buying coffee was the only way to win Roll Up the Rim, I’m about to make you a very happy customer. If you head to the official Tim Hortons contest website, you’ll find that you have a ton of chances every day to play a simple instant-win mini-game where you can win hot beverage prizes as well as Tim Hortons gift cards. But the real magic comes with collecting points in the game – for every 50,000 points you collect, you get one ballot entered into the contest to win free coffee for a year! I know 50,000 sounds like a lot, but on my first try at the mini-game, I managed to collect more than enough points for a ballot. So it’s not an impossible goal! Just keep checking back and keep playing for more chances to win – plus, since the contest only started on February 3rd, you still have a ton of time to accumulate those points.

Reminiscing on Roll Up the Rim

When nation-wide contests roll around, there are bound to be a few cases where things go wrong (or, very right). Here are some contest stories that have made it into the headlines over the past few years.

Texting and Driving Mix-up

A 20-year-old University of Manitoba student was looking down at a red light last year when she was stopped by a police officer after he suspected that she was texting and driving. As it turns out, she was only rolling up the rim on her coffee cup! The police officer just asked her if she won and let her be on her way. This has to be one of the most Canadian stories I’ve ever heard. I bet they both said sorry about 20 times during the exchange, too.

Cup-stody Battle

If there’s one thing I’ve learned from contests like this, it’s please, for the love of maple syrup, don’t buy drinks for anyone but yourself. I know that sounds selfish, but the situation can get so heated once prizes and money are involved – I’ve read a lot of horror stories on different forums about this exact issue, even between best friends and family members. In 2006, for example, a 10-year-old girl in Montreal found an unrolled cup in the garbage, took it out and tried to roll it up, but needed help. She asked her friend to help her, and of course, the cup revealed that they had won a car. There was a giant lawsuit over which girl should get the car, and a school custodian even came forward and said it was his cup in the first place…basically, it was just a huge mess, but Tim Hortons eventually awarded the car to the girl who first found the cup. The moral of the story is that sharing is caring, except when it comes to Roll Up the Rim. Then it’s every Canadian for themselves.

It’s a Dirty Job, but Somebody’s Gotta Do It

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I’d assume that when I say “garbage collector”, you don’t automatically think of glamour and riches. But one garbage collector found that during Roll Up the Rim season, his job paid off in a big way.

He posted this image on Reddit two years ago, and got hundreds of thousands of views. But what surprises me more than that is the fact that so many people throw out unrolled cups! Come on guys, this is an inherent part of being a Canadian, we can’t disrespect our culture like that! Tossing these cups without checking to see if you’ve won is like throwing a lottery ticket into the fire a minute before they announce the winning numbers. It just isn’t logical.

Helpful Tips:

1. If you roll up your rim and it says that you’ve won a donut, don’t feel restricted! You can also choose any muffin or cookie instead.

2. If you roll up the rim and see that you’ve won a “coffee”, that really means you’ve won any size hot beverage. I checked on the contest rules page, and it says that the value ranges from $0.70 to $4.24 – so why not get the best bang for your buck and order a huge specialty beverage!

3. This one is actually revolutionary. The Rimroller was apparently featured on Dragon’s Den in 2008, but I only heard of it today! It’s a small device that rolls up your rim quickly and effortlessly every time. Because who has thumbs, right? No, no, I get it, it can be annoying (and potentially dangerous – I’ve seen women report breaking nails just to roll up their rims! Oh, the humanity!) so this tool might actually come in handy for coffee addicts. And at $2.95, the price is totally reasonable.

4. Make sure to take pictures and post your winning cups on social media so that your friends believe that you actually won. Exhibit A: yours truly and her first win of the season.

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Now that you’re armed with the newest Roll Up the Rim tips, rules, and strategies, you’re ready to get out there and win some awesome prizes. Good luck, and may the power of Justin Trudeau on a magical horse be with you.

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Caitlin Feehan, Blogger & Editor


Converse have been my footwear of choice for the past 9 years, I’m convinced that all doors and sidewalks are conspiring against me, and I enjoy sticking my head out of the passenger window on long car rides.